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SEO (ON-Page and OFF-Page)

Search Engine Optimization

What is a SEO Service and What are different types?

SEO – Search Engine Optimisation – is a solution for Achieving Better Ranking on Google and other Search Engine Result Page (SERP) for specific Search Terms, Keywords or Phrases. It can be One-time or even an ongoing process. Search Engine Optimization services optimise your site’s content to increase its organic search visibility and traffic. It is organising, repairing and implementing Improvements on the basis of certain checklists.

Normally, Search Engine Optimisation (SEO) is of two types only, classified on the basis of the scope of activities performed. However, it has other two types as well based on the duration or say recurring activities as One Time SEO and Ongoing SEO.

Below is the classification, made on the basis of the scope of the activities:

ON-Page SEO

In On-Page SEO the focus is made on optimizations related to the website or say on the page. Activities are done on the page and these activities are mostly in our control. On-Page SEO Activities like optimising the title tags, descriptions, snippets, image names, image meta tags and link meta tags. On-page SEO activities are very important to get traffic on a website organically. For attracting Organic traffic on the website On-Page Search Engine Optimisation techniques help a lot.

OFF-Page SEO

In OFF-Page SEO the focus is made on optimizations related to the brand or website’s online presence. These activities are done to build Brand Awareness and Online Presence. Mainly the backlinks are generated for the website. Backlinks generation is not that easy process, it takes time, patience, planning and efforts. These backlinks can be from other public or private websites / platforms or social media platforms.

In addition to On-Page SEO and Off-Page SEO there is another type called Technical SEO. Technical SEO is majorly related to the development part or stage of a website. Most of the time Technical SEO doesn’t come under Basic SEO activities. Hence, We didn’t mention this type of SEO above.

In this the focus is on optimizations related to experience and speed of web page in website. This is mainly one time process only and is better accomplished by the developer at the time of development and choosing the hosting platform. Hence, we don’t include this SEO in our content based search engine optimization services.

Websites need to be ranked on top but how? Which steps should be followed? Divya’s Canvas provides services like keyword analysis and keyword placement. The correct keyword at the correct place is a very important strategy for websites to rank. We also provide services like content optimization for SEO purposes, setting up Search Engine Result Page (SERP) visibility and many more.

Divya's Canvas SEO Service includes

Custom Strategy

We make a strategy on the basis of client’s requirements and various factors like demographics, budget, target audience and set of goals they are willing to achieve. This process differentiates strategies which means that strategies are specially customised for individual clients.

SEO Audit

Search engine optimization is based on improvements which are supposed to be done after analysis of executed efforts. For Example: In this we keep on changing the keywords as per the competition.

ON-Page optimization

On-Page optimization generally means optimising and improving On-Page elements like tags, titles, description, keywords, links and more.

Off-Page optimization

Off-Page optimization generally means building links, creating brand awareness and driving traffic to the website with the help of social media platforms.

Ongoing optimization

Optimization is a process which takes time, patience and effort. It is an ongoing process which is done in certain steps like interpretation, comparing, execution, analysis and reports.

Monthly Reports

Monthly reports are an important part of Search Engine Optimization. In this reporting data from tools like Google Analytics and Google Console is taken and presented collectively in Reports. On the basis of these reports clients will get to know where they stand.

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