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Menu Card Designing

Menu Cards & Price Lists

Menu cards are something very crucial. Menu cards interact with your customers before you. A customer is curious about knowing about your brand, entity, products and services and more. Menu cards are not only simple cards that people look for and go through whenever they would want to see the food offerings or your products and services. It is an important material that provides in depth details about the branding, theme of the restaurant and its Ambience. Menu cards can also be a part of your marketing strategy.

Every Restaurant, Hotel, Dhabas and Street Food Carts want their customers to lick and slurp their Menu card before licking and enjoying their food. This menu card experience drives customer’s satisfaction when it comes to Ambience and presentation. To sell your food you have to sell your menu card first. If your customers are unable to understand your menu cards then they may doubt your food.

If you work on your menu card designing then it will add an additional flavour to your customer’s experience. To make your menu card speak to your customers you need to give voice to it.

What are the qualities of a Good Menu Card?

A good Menu Card design have following Qualities:

Readability

The text should be loud and clear to the reader. Burying the text means burying the reader’s interest in reading. The typography should be good. Font style, size, colour, alignments should be the first priority and should not be compromised at. Text for example the Title, Heading, Subheading, Body of content, pointers all should be the hero of the Menu Card. It should not be overpowered by background elements. Colour scheme and contrast should be carefully used.

Language

Text written in your Menu Card should be easy to understand. You should focus on the motive of adding the text in your Menu Card, which is to communicate your Brand’s information, Products and Services with your customers. Just in desire to show off and create impact on customers by making language complex is not at all supportive. It is almost like hoodwinking the customers. You should use simplified language, easy and relatable terms to make your Menu Card effective. To make your Menu Card impactful by the language you can give funky or quirky names to your dishes. But keep in mind that readers should get the idea of dish ingredients or base form by reading the dish name.

Allure & Photography

Your language or Textual Content aren’t the only way to make your food sound appetising. Photos of dishes also tempt the viewers. Menu cards have photos of products and services as an important and attractive element. The pictures of dishes should bring water to the mouths of users but they should not betray them. Use real pictures of dishes you serve. Get a photographer or learn some photography skills and then click the pictures of well presented dishes from different angles. Try not to use pictures of dim or poor lighting or gimmicky effects. Try to keep photos as real as possible, focus on lighting, zoomed shots to show ingredients and colour scheme of background in image and dish colour. Good photos will make the way through customers’ stomachs to their heart and tongue. Don’t forget to add borders or some other graphic touches to keep your menu pages tied together. You can select some hero colours and go with them in the overall Menu Card.

Variety

To tempt foodies you need a variety of food items, offers and schemes in Your Menu Card. If you have a vast variety of Dishes then segregate, classify and present them properly. If you have some special time or day based offers and schemes highlight them specially with some pop up options to catch viewers eyes. If you have a variety of combo dishes then show them in a separate section with some attractive borders. This will simply ease the understanding of viewers and will convince them to make an order. It will elevate the look of your Menu Card and will compliment the ambience.

Branding

It is important to bring viewers out of temptation and keep reminding them about who they are dealing with. Don’t forget to Highlight your Brand’s Logo and Brand Name at the front page of the Menu Card. You can make your colour scheme and pattern be a part of your Brand’s Identity. Maintain your selective colours and patterns in all pages of the Menu Card.

Organisation

All sections should be well organised in a Menu Card. Present all your categories clearly in different sections to make it easy to understand and organized.

How to get an Attractive and Good Menu Card?

What will we do in Menu Card Designing?

Divya’s Canvas has a team of creative designers who will help you to design your Menu Cards Creatively, Effectively and Impressively. We will keep a check on all the important Do’s & Don’ts. We will follow all above mentioned pointers to make your Menu Card the best. We will try to provide you designs full of following qualities:

Colour Scheme
Typography
Creativity
Uniqueness
Logo
Presentable Layouts
Catchy and Attractive Design

Presentation of Soul of Brand
Readability
Language
Allure & Photography
Variety
Branding
Organisation

You may contact us for more details and queries. Our team is here to help you out. Let’s make your Menu Card the best seller dish of your Brand, Restaurant, Hotel, Dhaba and Street Food Carts.

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